About us
About us
The founders’ sons of Al-Assal; Mr. Hany, Mr. Khaled hit upon the name of Misr Italia in 1981. They pioneered the Italian quality existence in the Egyptian market inspired by the ongoing visits and journeys to Europe within the family Italian root. Their vision was to increase the Egyptian quality of manufacturing and production by benchmarking the international standards of quality and to diversify the domestic market with new trends and tastes of furnishing. They believe that who furnishes the people’s home must be art- driven innovators.

To practice the concept starting from 1981, Misr Italia Decoration had to explore everywhere to gain the business and technical experience to best build their decoration arena. We learnt that Decoration is neither computer compatibility nor art work but it is an entire model of customization trends and qualities to eventually produce charismatic-designed dwellings. From here Misr Italia Decoration undertakes a prosperous mission and a non-sky vision to accomplish what it has started for three decades.

Company Profile